職訓檢定用書

Hospitality Sales and Marketing, Fourth Edition 4/e讓你讀了還想再讀

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　　In today's highly competitive hospitality market, it is essential to have an understanding of marketing and sales. This textbook goes beyond theory to focus on a practical approach for effectively marketing hotels and restaurants. Illustrations and exhibits include examples of forms, checklists, charts, and other items used by today's industry leaders. New to this edition are "Insider Insights" from sales and marketing professionals and "Marketing in Action" sidebars that show how concepts presented in the text are being applied in the industry today.

　　現今競爭激烈的餐旅市場中，對行銷業務的充足了解是相當必要的，本書對於有效率的旅館、餐館行銷，提供了相當實用的技巧，書中的內容與案例解析中包含業界管理人員常用的文件格式、查核單、圖表及其它項目，亦有業界的行銷企劃與銷售人員提供的專業見解，並在實務應用部分特別加註使讀者易於瞭解。